Chicago Hospitality Accountable Actions Database (CHAAD) is a non-profit organization founded in 2020 as a resource for hospitality industry workers, patrons and leaders. They exist to hold business owners accountable for industry systems that protect or continue harm towards disenfranchised workers within the industry.
Creative Strategy Branding Content Strategy Art Direction Brand Management
A large part of the brand development was building a visual narrative that balanced a mixed audience platform and dynamic content well-suited for social media. A nostalgic typeface, bright color palette and illustrative elements livened the subject matter and added natural energy to the brand.