Tak Tak is a brand that redefines our relationship with precious glass materials by imparting humor, joy and wonder in everyday rituals. Their previous visual narrative was disjointed and inaccessible to the consumers they wanted to reach. The founder, Risa Recio, reached out to me to create a visual identity that more accurately reflected the playful and adventurous nature of the brand. The outcome was a new identity with distinct storytelling and clarity in the brand vision.
Creative Direction
Branding
Photography
Art Direction
Print
Campaign Photography
Collections Photography
Excerpts of the Brand Book
Print & Campaign Collatoral
Co-collaborater Bruna Zanardo
at Hallpass Studio
Pleasure in the job puts perfection in the work. Copyright 2022 Chi Nwosu.
