The Wink is a digital beauty magazine chock full of accessible makeup, skin care and wellness content curated for Walgreens loyalty customers.

Art Direction
Web Design
Content Strategy
Marketing Emails

TheWink_chinwosu_01
TheWink_chinwosu_02
Art direction for seasonal cover looks was drawn from global beauty forecasts, runway trends and social listening.
TheWink_chinwosu_03a
TheWink_chinwosu_06
TheWink_chinwosu_07
TheWink_chinwosu_05a
TheWink_chinwosu_04a
TheWink_chinwosu_08-1

Photographer Mike Pierce

Makeup textures were selected based on seasonal color trends that would resonate with the customer base.
TheWink_chinwosu_10
TheWink_chinwosu_11
TheWink_chinwosu_12
TheWink_chinwosu_13a

Photographer Kip Swehla

Co-collaborator Ashlee Piper

An immersive landing experience combined accessible tutorials and curated products to inspire the beauty shoppers to try something new.
TheWink_LP_chinwosu-min

Pleasure in the job puts perfection in the work. Copyright 2021 Chi Nwosu.

Back to top Arrow