The Wink is a digital beauty magazine chock full of accessible makeup, skin care and wellness content curated for Walgreens loyalty customers.

Art Direction
Web Design
Content Strategy
Marketing Emails

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Art direction for seasonal cover looks was drawn from global beauty forecasts, runway trends and social listening.
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Photographer Mike Pierce

Makeup textures were selected based on seasonal color trends that would resonate with the customer base.
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Photographer Kip Swehla

Co-collaborator Ashlee Piper

An immersive landing experience combined accessible tutorials and curated products to inspire the beauty shoppers to try something new.
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Pleasure in the job puts perfection in the work. Copyright 2022 Chi Nwosu.

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